After graduating from Maryland University (BA in Psychology), I worked as an Account exec and ultimately Office Manager for the J. Walter Thompson Company. Accounts included Ford Motor Company (cars and trucks), Ford Dealer Advertising Fund, Holiday Inns, Pan Am and Lark Cigarettes from June 1966 to June 1972.
I left JWT to open Michael Sherman Advertising. Clients included Hotel Chains, Airlines, Travel Industry Suppliers, Banks, Auto Dealer Associations and Casinos.
In April 1982, I accepted a position with Campbell-Ewald Advertising as Senior V.P., Managing Director of the Boston office.
I re-entered the private sector in May 1986 owning Travel Industry Marketing Enterprises, a full-service advertising and marketing company specializing in the travel industry. Clients included Flyfaire (a $200 million wholesaler of package vacations, Eastern Airlines, Econo Lodges of America, Omni Hotels, Vacation Network, several franchise hotels and World ComNet, a supplier of advanced marketing software for Eastern and United’s reservation systems.
Then President of World ComNet in Irvine, California, Senior VP Marketing for Varitek Industries and then I opened Michael Sherman Marketing Services (August 1999 to Present) serving concurrently as Marketing Director for the Winegard Company (March of 2002 to September 2006). Recent clients include Antennas Direct, Commdeck, BitWise Controls, ComponexX, digitalwavewire, Surplus Brokers Seminar, Tax Solutions and MemClick.