Kavita
I am a student of advertising and marketing..i write regarding brands and their marketing...
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Kavita ∙ 17 weeks ago
Brand- Cadbury Oreo Biscuits
Oreo was launched in India in March 2011.And within a time of 1 year it has became the most preferred biscuit brand by kids.Previously it was available in only vanilla cream flavour but recently for strengthning its brand it has launched Oreo Choco cream..
But is still running its campaign targeting the kids and their parents only.
So i think it should move to the next catagory of targeting youth market because the first thing is that this brand is already present in their minds by its previous campaings of Twist Lick and Dunk....and second thing is they love Chocolate too and as the brand is into chocolate flavour, it will help the brand to move into this catagory very welly.......