Magus

As the Indian economy continues on its growth curve, against all odds, wealth creation is a natural byproduct. And Indian consumers have always been dazzled by big brands, and their correlation to social status - so it’s not surprising that the luxury car market has been growing in leaps and bounds. The Indian consumers’ new willingness to spend as seen high-end, high- status cars find their way into far more driveways than ever before. It’s almost as if there’s a competition amongst consumers to see who can sport the bigger, better car. And this has led to another competition, one of greater significance.