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Michelhogan

Michelhogan

Australia ∙ Interests: Alignment, Brand, Branding, Business, Culture, Strategy

Michel is an independent Brand adviser and advocate. Through her work with Brandology here in Australia and in the United States, she helps organisations make promises they can keep and keep the promises they make, with a strong sustainable brand as the result. She writes weekly about Brand Matters for smartcompany.com.au and also publishes the Brand thought leadership blog -brandalignment.com. You can follow Michel on Twitter @michelhogan

Brand Advisor And Advocate ∙ Melbourne

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The Brand (Hippocratic) Oath

by Michelhogan ∙ 16 Jan, 12

I am making a plea to brand practitioners far and wide, that we adopt a little of the ...

Why Brand is not Marketing

by Michelhogan ∙ 3 Oct, 11

To truly unlock the value of brand it should be thought of as something that informs every ...

Simplicity, Clarity and Brand

by Michelhogan ∙ 3 Jul, 11

What documents do you have that are making promises you either don’t know about or ...