Ad Campaign: Juicy Couture Fall 2012
― Karlie Kloss stars in the Fall 2012 Juicy Couture advertising campaign, photographed by Inez Van Lamsweerde and Vinoodh Matadin. The campaign is part of the brand’s reimaging and turnaround efforts, with Karlie Kloss chosen because the company felt she was "the perfect Juicy girl — beautiful, fun, all-American and confident,[with a] wonderful and vibrant energy." ∙ Pity they put her in such ugly clothes. ∙ Source: WWD .











