All Buzz and No Bites: Rolling Stone's Runaway Article

Clips with clp.ly ― Clipped from: www.rollingstone.com by clp.ly   It's the article that everybody has been talking about all week, the one that angered a president and brought down a general. But what did Rolling Stone get for all that buzz and hype? Well, the venerable magazine certainly garnered a lot of word of mouth, but it's unlikely that "The Runaway General" will turn out to be the readership blockbuster the Rolling Stone editors were probably counting on. Why? Because their publicity strategy[...]