Are Loyalty Cards a Win-Win Situation?

Work Related Chat ― Image courtesy of Tesco.comI was reading in the Financial Times that Tesco reported an improvement in its performance relative to its main UK rivals after revamping its loyalty card scheme, Tesco Clubcard.“After years of powerful growth, Tesco had been under an unusual amount of pressure in its home market, from which it still draws the lion’s share of its sales.Its share of the UK grocery market fell from 31.1 per cent to 30.9 per cent over the 12 weeks to September 6, according to[...]