Beware of Empty Cause Marketing Campaigns
― Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible. ∙ According to a study released by Do Good, Do Well LLC, 88% of consumers think companies should meet their business goals, while simultaneously improving the society and the environment; and 83% think companies should support nonprofits and charities with financial contributions. ∙ It just seems like we are [...].
![[Blue prints]*](http://s2.bloggerscdn.com/media/t/14079133/14079133_s_1369116721.jpg)
