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Branding is about consistency not only advertising

by Ashvini Kumar Saxena ― 8 Mar, 12

Thoughts about Entrepreneurship, Leadership and... ― Do you have a brand that delivers services consistently to your customers? Often branding is thought only in the context of logoand advertising. It is about somehow letting people know that you exist and then getting customers to your door. A good brand is however about the consistency with which you delivers goods and services [...] .

Tags: Business, Brand Consistency, Brand Image

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