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Pat McArdle

Email newsletter or paper newsletter?

Pat McArdle's Marketing Blog ― Which works best for solicitors and accountants? Every solicitor and every accountant should have a client newsletter. It’s a no-brainer. I’ve been working with professional service firms since 1990 (that’s 22 years, I was still an undergraduate in college when I started working on brochures and newsletters for A & L Goodbody Solicitors) and I … .

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Creation of brand and identity for Oriel Food Group

by Pat McArdle45 weeks ago

McArdle Associates has created a new brand and identity for the Oriel Food Group, a ...

Retail marketing – Guitar store promotion

by Pat McArdle29 weeks ago

This storefront image caught my eye and I thought I’d share it. It’s not the kind of thing ...

Twenty nine advertising insights that can be applied to...

by Pat McArdle45 weeks ago

 29 insights from an advertising genius. Lee Clow is the Chairman and Global Director of  ...

Curiosity about who viewed your profile could be the making...

by Pat McArdle45 weeks ago

News has leaked that Google Analytics is on its way to Google+ profiles. If the leak is ...

Marketing. Are law firms getting the message?

by Pat McArdle45 weeks ago

Considering that it is now around 7.45pm on a Wednesday evening, if I phoned your office ...

Curiosity about who viewed your profile could be the making...

by Pat McArdle45 weeks ago

News has leaked that Google Analytics is on its way to Google+ profiles. If the leak is ...

How to START marketing

by Pat McArdle45 weeks ago

For many professionals, the single most difficult part of starting to market their ...

Why marketing really matters. Lessons from Joshua Bell

by Pat McArdle45 weeks ago

The first thing is that it's not enough to be good at what you do. Even being exceptional ...

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