How Social Media is Changing Advertising and PR
― In the “old days” there was advertising and there was PR. Advertising was communication that we created about ourselves and we paid for. PR was communication that we earned through creating relationships and clever pitches to the media gatekeepers who would then share information about us on our behalf. Social media represents a new communication [...] .




![[Blue prints]*](http://s2.bloggerscdn.com/media/t/14079133/14079133_s_1369116721.jpg)

