― In an environment where marketing spending is down, it’s more important than ever to ensure that your advertising efforts are as effective as possible. A simple place to begin is with banner ads. They’re simple to create and, placed in the correct locations, can generate a significant amount of exposure. ∙ Mashable estimates that the average click rate of banner ads hovers around 1 in 1000, which means there is a lot of room for improvement. ∙ Here are a few quick tips that will [...].