― Facebook is the golden child in online marketing nowadays. It's all you hear about; how to increase likes, how to engage followers, and how to turn likes into dollar signs for your business. But what happened to Twitter? Though it's not getting the hype it was 4 years ago, this unique micro-blogging site is still a viable marketing tool for any business looking to increase customers and brand awareness. ∙ Check out these quick tips for using Twitter in your company's marketing campaign: [...].