― I think I will write about Ketchup to take my mind off the economy. You can always trust Ketchup. Yes, ketchup is probably one of the most common ingredients on the kitchen tables in the US, in fact over 97% of homes have ketchup in them. Point of fact, despite what you have read, Americans consumer FAR more ketchup than salsa. The confusion comes about because Americans SPEND more on salsa than Ketchup. Not hard to figure out when ketchup is 1/2 the price and has 4 times the shelf life of [...].