― See the TV spot that started the Soul Hamster craze. The 2010 Soul, the urban crossover vehicle that's a whole new way to roll... ∙ Kia Soul Hamster Commercial ∙ Song: Fort Knox by Goldfish ∙ Lyrics used in the commercial ∙ Now, I know, thats's treason ∙ I'm shaking and moving and it's all because of you... ... ∙ You can get with this or you can get with that. This is a ride that looks different and moves different. Maybe even smells different, too. [...].