Kickstarter Project Aims to Finance Super Bowl Ad
― A trio of ad industry executives in Kentucky are usingKickstarter to finance a Super Bowl ad promoting their home state. ∙ So far, they’ve raised about $1,100. Spots are going for around $3 million. ∙ Ad industry veterans and Kentuckians Whit Hiler, Kent Carmichael and Griffin VanMeter have formed a group called Kentucky for Kentucky, raising money for a spot that will show Kentucky is a “kick-ass state.” ∙ As the group’s site explains: “We invented bourbon, bluegrass music, [...].
