― Lemon is making its big presence this summer with its usher in the organised market in India. ∙ It has sidelined many heavy weight cola drinks and created his own market and pushed the roadside nimbu-paniwala into frenzy. When biggies like Coca Cola company and Parle agro has come up with refreshing lemon drinks the market has widened and divided into flavoured aerated cold drinks and bottled lemonade. And companies have locked their horns and claws to snatch the market from each other. [...].