― Many SEO Specialists will tell you that Link Building is an integral part of your SEO strategy. However there is a right way and a wrong way to link building. ∙ How many of you have ever received emails requesting link swaps? 9 times out of 10 these emails are pre-compiled by some link building software. ∙ Not only that but the same email seems to go around and be sent by many different people. ∙ Then there is the allure of swapping one link for two. But the problem is that [...].