Marketing for Moms: Mother’s Day Is the Second Most Popular Gifting Holiday
― You can be late with our birthday present, but don't fool around on Mother's Day. Research from Unity Marketing shows that Mother's Day is ranked the second most popular gifting holiday after Christmas. It's estimated that consumers will be spending $18.6 billion for someone special on Mother’s Day. Individual consumers expect to spend an average $152.52 on the holiday compared to $140.73 in 2011. .






