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Marketing to Women: Is Pinterest Effective Marketing?

The Lipstick Economy ― I love Pinterest. Yes, it's a wonderful time suck, but it is also inspirational and brings out the collector side in all of us. As the third most popular social media network and with some 20 million of us using it, Pinterest has to be a consideration in marketing. But is it an effective marketing tool? There are two schools of thought about effectiveness. .

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