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McDonald’s: Piccadilly Circle
Burak ―
Posted on Jan 17th, 2012
Burak ― The McDonald’s giant interactive LED billboard at London’s Piccadilly Circus was created to do more than just sell burgers, it is an interactive poster allows the 34 million people that pass it every year to actually live the brand’s value of simple easy enjoyment. Using a series of 40 second iconic still and moving images, [...]
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