― Lately, I have been feeling like my foundation shade might need to be rematched. Must be the change of seasons as my complexion is a bit darker and definitely has a lot more freckles. With perfect timing, I was asked to test out Alima Pure's new Foundation Selector. You go to their site www.alimapure.com and visit the selector. All you have to do is answer a few questions and you are done. I was a bit skeptical when the questions were done, like, that is it? They must have done their [...].