― There is no doubt that Angry Birds has been a phenomenal success in the video gaming industry. It is basically the best selling game ever on a mobile device and has reinvented the casual gaming genre. ∙ Not only that, the game has been successful because it has a certain personality, so much so that merchandising of the Angry Birds characters is now on par with Nintendo's Mario and Sega's Sonic. ∙ Yet, despite all these incredible successes, I have never grown to love Angry Birds. [...].