― Michelle Phan is an internet sensation. In fact, she's been dubbed 'the Justin Bieber of makeup'. And she is not only an online phenomenon... she is phenomenal. ∙ She's the most popular makeup artist on YouTube and is official video makeup artist for Lancôme, the largest luxury beauty brand on the planet. Her how-to videos have been viewed a whopping 300 million + times, and she has more than one million subscribers to her YouTube channel ∙ Her videos have been watched an [...].