― Why does Hollywood’s big day, also known as the Academy Award nominations, occur at the crack of dawn? Oh yeah, because 95% of Hollywood is insanely insecure, narcissistic, and must make sure everyone on the east coast is aware of their glorious triumphs before the morning shows break for the day. Here’s what I don’t get (among many things). This is one of the few times that east coast bias isn’t in play. If Hollywood makes the decision that they’d like to sleep in, have a cup of energy [...].