Pretty in my Pocket - Beauty App
― ∙ Pretty in my Pocket (PRIMP) is a mobile shopping assistant for beauty product shoppers in brick and mortar stores. With a quick mobile bar-code scan, PRIMP provides product look-ups, social recommendations, and location based purchase incentives. Pretty in my Pocket converts shoppers to buyers at the most critical time a purchase decision is made, in the aisle or at the check-out counter. ∙ Our goal is to dramatically reduce the 25% purchase abandonment that mass retailers [...].
