― Search Engine Optimization (SEO) is crucial if you want to be on top of the online business industry. It is your key to be more visible to the public by ranking well on the search engine results pages. Of course, before you are able to do that, you need to go through the process of keyword selection. After all, you can't optimize a site without having a keyword to work on. In this article, we will talk about the procedure and how to get it right. First, let's understand what keyword is. .