― Benefit They're Real Mascara"Beyond Mascara! They're Real lengthens, curls, volumizes, lifts and seperates. Our jet black, long wearing formula won't smudge or dry out!" ∙ Packaging ∙ Sleek packaging...but you wouldn't expect anything less from a Benefit product. It's a weird shape so it can both stand and lie on it's side without rolling away which is really handy when you're doing your makeup in the morning. It's also a nice sized product without waste/unneeded packaging. [...].