― Happy Saturday!! I purchased the Make Up For Ever HD Foundation (#120 Soft Sand) at IMATS this year for $42 (if i remember correctly). I decided to buy this foundation because I've read and watch so many raves about this product. I think it set my expectation so high that when I finally tried it, I felt a tad disappointed. ∙ According to MUFE "The HD Foundation is an oil-free medium-to-full coverage liquid foundation which covers skin imperfections, while remaining invisible on-screen and [...].