― SEO industry has changed drastically since the onset of 2012; the Google has penalized low quality links and has taken a strong stand against spam. The tricks of the trade that were once popular to help increase page rank has changed dramatically. ∙ Many blogs have been adversely affected by the algorithm change. Many bloggers who were dependent on online revenue as they had constant traffic have seen a loss of almost 90%. Google has changed its algorithm and the impacts are seen almost [...].