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Seth Godin: When Publishing Ebooks, Shorter Is Better

Seth Godin: When Publishing Ebooks, Shorter Is Better

Book Marketing Bestsellers ― In an email today, Seth Godin of The Domino Project wrote the following: ∙ My theory about non-fiction books is validated. When they’re electronic, people vastly prefer short ones. ∙ I think holding the book in your hand gives you one measure of value (heavy!) while reading a short one electronically gives you the satisfaction of knowing you finished it. ∙ I agree with Seth. With electronic books (ebooks in any format), shorter is better. ∙ With print books, hefty [...].

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