The New JCPenney Shopping Experience
― JCPenney, Rebranded / Image Credit: JCPenney ∙ I'm sure that some of you are aware of the rebranding campaign recently launched by retailer JCPenney. Evoking the marketing strategy of fellow-retailer Target, JCPenney aired an attention-grabbing commercial in January that featured men and women screaming in frustration at having to jump through hoops in order to take advantage of sales, deals, and promotions. The commercial promised change come February 1 and directed viewers to the [...].
