― The Truth About Gold Jewelry ∙ Without a doubt, Gold is one of the world's most precious metals. It is also a certainty that gold enjoys an unsurpassed popularity as a medium for jewelry expression. Both jewelry artisans and consumers alike are "in love" with gold. There seems to be no end to the range of colors, finishes and styles available and gold remains a perennial favorite setting for gemstones. ∙ Gold can last forever, will not corrode or rust and can be found anywhere. [...].