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UK Tablet Owners are More Inclined to View Advertising
David H Deans ―
Posted on Feb 9th, 2012
Transmedia Newswire ― About 40% of tablet owners and 30% of smartphone users agreed that “advertising is acceptable” on their mobile devices — with 48% of tablet owners seeing an ad on their device once a day. This figure fell slightly to 37% when the same question was asked to smartphone users. One in five tablet owners said [...]
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