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Andrine Mendez ―
Posted on Apr 3rd, 2012
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Brand Avatar: Tigerwoods,Tendulkar,Angelina…what next ?
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― The Brand stories around has always been about innovation in its look and feel. The earlier strategies were simple,you make your brand look good and appealing. They used to work on having their logos all over the customer habitat. television ads... (more)
Andrine Mendez ―
Posted on Mar 27th, 2012
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Time for another Kranti : for a better Nation we deserve
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― I was not much bothered about our system or the beaurecracy around but then the recent events and the way things are being handled compells me to give some of my time in observing and also wondering the basic need and idea behind having a democracy... (more)
Andrine Mendez ―
Posted on Mar 2nd, 2012
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Riding high on the tourism fever,states are playing it big !
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― Amitabh Bachan has been the brand ambassador for Gujurat Tourism and following that trend now is West Bengal which has appointed Shahrukh Khan as the state’ s ambassador . Didi is has also turn switched the colours of the state from red to blue... (more)
Andrine Mendez ―
Posted on Feb 20th, 2012
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The B school crusade has began to fade
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― There are some 3900 business schools in India offering some 3.5 lac seats for MBA ! Now,almost a whole bunch of friends who studied with me in college wanted to do an MBA, mostly for reasons unknown or this whole thing about being MBA the final code... (more)
Andrine Mendez ―
Posted on Feb 19th, 2012
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Customer Satisfaction Sucks !!!
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― Yup,it took me sometime to digest and understand this as i was reading "FLIP" by PeterSheahan.But then looking by my own experiences and by what the book said,i too agreed with it. (more)
Andrine Mendez ―
Posted on Feb 14th, 2012
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Andrine Mendez ―
Posted on Feb 7th, 2012
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Just won the Young Entrepreneur of the year Award
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― As @saltmangotree just celebrated it’s first anniversary I got another feat to celebrate as well, my first individual award as young entrepreneur is something I wanted but not expected this quick. The award was conferred by ICCA & ASDF at... (more)
Andrine Mendez ―
Posted on Feb 4th, 2012
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If Barista goes social with @saltmangotree #socialmedia #marketing
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― Watch the most Awesome client pitch ever made for a #digital activation by @saltmangotree . You may click here too. (more)
Andrine Mendez ―
Posted on Jan 11th, 2012
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Chapter #5:Winning Hearts of the Opposite Sex for #Dummies
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― Now this is really getting interesting,Ain't it mate ? Now this is like the penultimate moment of establishing your intention that "You are the Man"(vice-versa). Now by The Touch I don't mean of starting anything bigger here folks. Now that you have... (more)
Andrine Mendez ―
Posted on Jan 3rd, 2012
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Slow and Steady wins no race these days !
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― We all have heard of the wise saying "Slow and steady wins the race". The proverb itself sounds a distant reality now,as now these rules don't apply anywhere. Life these days can be said in three simple terms "Fast,Good and Cheap".Be that any walks... (more)
Andrine Mendez ―
Posted on Dec 27th, 2011
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Eastern Condiments Adultery Case & Use of Social Media : The Real Story behind the fudged news
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― I was surprised to see how Eastern Condiments, a brand we all have looked upon as proud #keralites was eating the wrath in social media based on a biased reporting that happened in a local newspaper article here. There was even a blog reporting the... (more)
Andrine Mendez ―
Posted on Dec 26th, 2011
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Andrine Mendez ―
Posted on Dec 12th, 2011
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The first Food Court of Kerala makes a big statement-@hotelAbad
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― Have you been to Abad Food Court at Abad Nuclues mall,Maradu #kochi #kerala ? Well, I have and found it quite a refreshing one – It’s bigger,better & more impressive ! The place is huge,at least 4 times of what they have in Bay Pride... (more)
Andrine Mendez ―
Posted on Nov 14th, 2011
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Bad Boy Google !
Andrine Mendez Blog | Brand | Advertising | Ideas | Concepts ― Now this is really funny ! #Google playing dirty here..... All is fair in search engine War I guess ! (more)
Andrine Mendez ―
Posted on Oct 31st, 2011
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