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DesigningTomorrow the blog by AnthonySchumann
Designing Tomorrow is the blog by the Creative Boutique AnthonySchumann.
It is an insightful and irreverent blog that covers a wide range of topics,...
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How Self Imposed Limitations Spark Creativity
DesigningTomorrow the blog by AnthonySchumann ― I’ve always been a big believer in new technology, particularly when it comes to making life easier and more efficient. The pervasive nature of many technologies has made solving once complex everyday problems amazingly mundane. If you need food ... (more)
AnthonySchumann ―
Posted 21 days ago
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8
Vevo: a profitable venture but ineffective marketing
DesigningTomorrow the blog by AnthonySchumann ― So Vevo, the omnipresent advertising platform on Youtube, made over $150 million in 2011. Vevo is essentially an advertising platform and is owned by Sony and Universal Music Group and Universal, among others. And it has recently launched an... (more)
AnthonySchumann ―
Posted 22 days ago
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12
Marketing for free: creative approaches and infinite ROI
DesigningTomorrow the blog by AnthonySchumann ― Necessity and a lack of resources generate creative approaches to common problems. Prehistoric people got cold so they figured out how to make fire by rubbing sticks and stones together and people needed to traverse large bodies of water so they... (more)
AnthonySchumann ―
Posted on Apr 3rd, 2012
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17
Cheap but awesome music videos: Why a good idea beats a big budget
DesigningTomorrow the blog by AnthonySchumann ― I’m often puzzled when musicians and record companies produce their music videos on multi-million dollar production budgets. In a period of declining music sales, an increasing ambivalence to the ‘wow’ factor sought by special effects and... (more)
AnthonySchumann ―
Posted on Mar 28th, 2012
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19
Are effective administrators a cost or an investment?
DesigningTomorrow the blog by AnthonySchumann ― I’m often frustrated when firms in the consulting world consider their administrators and office support staff as an unfortunate but necessary cost of doing business. As a result of the fee structures inherent in many consulting firms were only... (more)
AnthonySchumann ―
Posted on Mar 23rd, 2012
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24
Tom Waterhouse: gambling on gambling
DesigningTomorrow the blog by AnthonySchumann ― The Waterhouse family is synonymous with Australian horse racing and is one of Australia’s most iconic sporting brands with an impressive stable of personalities. Enter son Tom, self proclaimed as Australia’s leading on-course bookmaker, and who... (more)
AnthonySchumann ―
Posted on Mar 20th, 2012
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30
Grill’d Burgers: Just how healthy are their “healthy” burgers?
DesigningTomorrow the blog by AnthonySchumann ― Perhaps it’s the cynical marketer in me, but I have always thought that Grill’d Burgers claims of selling ‘Health Burgers’ are somewhat suspicious. Don’t get me wrong, I love a good hamburger – but I get a bit cheesed off when I’m... (more)
AnthonySchumann ―
Posted on Mar 12th, 2012
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26
Will The Black Keys become the new Kings of Leon?
DesigningTomorrow the blog by AnthonySchumann ― Hot on the success of Brothers and El Camino, The Black Keys are everybody’s new favourite band: El Camino recently debuted at number two on the Billboard 200, their show at Madison Square Garden sold out in 15 minutes and even the unlikely star of... (more)
AnthonySchumann ―
Made popular on Mar 16th, 2012
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30
Why the Arctic Monkeys should release a compilation of b-sides. Why the Arctic Monkeys should release a compilation of...
DesigningTomorrow the blog by AnthonySchumann ― Arctic Monkeys won’t be releasing a studio album in 2012. And if Alex Turner turns his focus to his Last Shadow Puppets side project, the earliest fans could expect a new LP of Monkeys tunes could be sometime in 2013/2014. Although this seeming... (more)
AnthonySchumann ―
Posted on Feb 25th, 2012
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27
The problem with commission based remuneration: are companies limiting the growth of their brand?
DesigningTomorrow the blog by AnthonySchumann ― Commission based remuneration is popular in many sales-based professional services firms; from recruiting to accounting to advertising. Consultants (or fee-earning staff) are paid a low base salary and are rewarded in accordance with how much... (more)
AnthonySchumann ―
Posted on Feb 21st, 2012
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29
Why bother outsourcing when you can “insource”
DesigningTomorrow the blog by AnthonySchumann ― Recently I was speaking to a receptionist at a small sized professional services firm. The firm had just launched a social media marketing campaign through Facebook, which had been designed by an external consultancy, and she was explaining to me... (more)
AnthonySchumann ―
Posted on Feb 18th, 2012
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30
How can blogs address the divide between marketing practice and academia?
DesigningTomorrow the blog by AnthonySchumann ― The distinction between marketing as a practice and as a research is often cited a shortcoming of the discipline. It is argued that neither side really contributes to the other; for example, practitioners often disregard academic research as... (more)
AnthonySchumann ―
Posted on Feb 9th, 2012
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41
Falls Festival. A review by Levi Weismann
DesigningTomorrow the blog by AnthonySchumann ― Last Christmas we bought Levi Weismann a hipster poncho, a beard comb and 4 day ticket to the Falls Music and Arts festival and sent him into the Lorne wilderness to document his experiences. In his first ever post on Designing Tomorrow, Levi gives... (more)
AnthonySchumann ―
Posted on Feb 3rd, 2012
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AnthonySchumann ―
Posted on Jan 23rd, 2012
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AnthonySchumann ―
Posted on Jan 22nd, 2012
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