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Digital Lifescapes

For more than a decade, we've reviewed a broad cross-section of market research studies. We select summaries of those reports that provide the most...
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China to Reach $7.36 Billion in Online Ad Spending

China to Reach $7.36 Billion in Online Ad Spending

Digital Lifescapes ― While the advertising sector's market outlook still looks bleak in many nations, some emerging countries offer an upbeat perspective. As an example, the outlook for advertising as a whole within China is a very promising one, and marketer spending... (more)
 David H Deans ― Posted 3 hours 21 minutes ago
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How U.S. Consumers are Spending on Mobile Apps

Digital Lifescapes ― According to the latest market study by ABI Research, about two-thirds of U.S. mobile app users have spent money on an application on at least one occasion. Among these paying users, the mean spend was $14 per month.Behind the seemingly high average... (more)
 David H Deans ― Posted 24 hours ago
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High Growth Opportunities in China Tier Two Cities

High Growth Opportunities in China Tier Two Cities

Digital Lifescapes ― Adventurous technology marketers looking for new territory to explore should consider Tier 2 cities in China -- such as Chengdu and Sichuan, according to the latest market study by International Data Corporation (IDC). Growing Tier 2 cities are... (more)
 David H Deans ― Posted 2 days ago
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Mobile Operators Use Wi-Fi Hotspots for Net Offload

Digital Lifescapes ― Mobile service providers have either a big challenge, or a big opportunity -- depending on your point of view. As a result of introducing new smartphones with broadband internet access offerings and promoting them vigorously, they're experiencing a... (more)
 David H Deans ― Posted 3 days ago
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Why Retailer Apps are Popular with Mobile Shoppers

Digital Lifescapes ― Are smartphone apps the next new marketing gimmick for retailers, or a valuable tool for their customers? According to the latest market study by ABI Research, given the results of a new survey of U.S. consumers, it may be both.Survey respondents who... (more)
 David H Deans ― Posted 4 days ago
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Mobile Payment Apps are Gaining Increased Adoption

Digital Lifescapes ― You may recall that in March I reported NPD In-Stat had forecast that proximity mobile payment transactions will approach 9.9 billion in 2016 -- that's up from 1.1 billion in 2012, nearly a ten-fold increase.That being said, proximity technology that... (more)
 David H Deans ― Posted 5 days ago
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Smartphones Drive Social Network Usage in France

Smartphones Drive Social Network Usage in France

Digital Lifescapes ― As you may recall, I've reported in the past about the amazing broadband internet service offering competition in France, which has helped to drive down subscriber costs and increase the adoption of enhanced information and communication technology ... (more)
 David H Deans ― Posted 7 days ago
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Smart Grid Investment will Increase by 17.4 Percent

Digital Lifescapes ― According to the latest market study by IDC Energy Insights, smart grid infrastructure investment will increase by 17.4 percent globally -- Compound Annual Growth Rate (CAGR) for hardware, software and services -- from 2010 to 2015 while overall... (more)
 David H Deans ― Posted 8 days ago
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17.4 Million Media Tablets were Shipped in 1Q 2012

Digital Lifescapes ― The ongoing outlook for the high-growth media tablet market segment is subject to seasonal fluctuation. According to the latest market study by International Data Corporation (IDC), a drop in shipments of Google Android-based media tablets was offset... (more)
 David H Deans ― Posted 10 days ago
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Digital Shoreditch Festival – the Upside Opportunity

Digital Shoreditch Festival – the Upside Opportunity

Digital Lifescapes ― I’ve previously shared a summary of observations during my attendance at the 2012 South by Southwest (SXSW) Interactive events earlier this year. What I didn’t mention was that I had the opportunity to briefly meet Kam Star, while he was in... (more)
 David H Deans ― Posted 10 days ago
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Mobile Broadband Deployments in North America

Digital Lifescapes ― According to the latest market study by Informa Telecoms & Media, North America continues to lead global LTE market development -- with 10.8 million LTE subscriptions, that's more than two-thirds of the worldwide subscriber base as of March 2012... (more)
 David H Deans ― Posted 11 days ago
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106 Million Americans Now Own a Smartphone

Digital Lifescapes ― comScore released data about key trends in the U.S. mobile phone industry during the three month average period ending March 2012. Their latest market study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset... (more)
 David H Deans ― Posted 12 days ago
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Behavioral Traits of American Smartphone Owners

Behavioral Traits of American Smartphone Owners

Digital Lifescapes ― Using their new and powerful mobile smartphones, an expanding class of American consumers -- 100 million strong and growing -- is helping to redefine the cultural norms in the U.S. marketplace.According to the latest market study by eMarketer,... (more)
 David H Deans ― Posted 14 days ago
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E-reader Market Upside in EMEA is Growing Rapidly

Digital Lifescapes ― According to the latest market study by International Data Corporation (IDC), the market for ereaders in the EMEA region more than doubled in 2011 compared to the previous year, reaching total shipments of nearly 4.8 million units. There's growing... (more)
 David H Deans ― Posted 15 days ago
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19.3 Million People in Japan Now Own Smartphones

Digital Lifescapes ― comScore reported key trends in Japan's mobile phone industry during the three month average period ending February 2012. The market study surveyed more than 4,000 Japanese mobile phone service subscribers and found Sharp to be the top mobile handset... (more)
 David H Deans ― Posted 16 days ago