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Drink Brands
The latest news from the drinks business, following the latest promotions, product launches and advertisements.
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Casillero del Diablo Wine Continue the Satanic Legend
Drink Brands ― Casillero del Diablo wine will be using QR codes embedded in a series of posters to take users to its brand new Facebook page. The poster series contains four faces, each of which has his or her own story to tell regarding the legend that says the... (more)
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Posted 24 hours ago
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Pepsi Create Interactive Video VIP Party App
Drink Brands ― Followers of Pepsi may have noticed a new application added to the Pepsi Facebook page recently called ‘VIP Party.’ The new app combines football stars featured in the ‘Kick in the Mix’ advert and combines them with Calvin... (more)
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Posted 2 days ago
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Red Bull Provides Music Composition for Tweets
Drink Brands ― Australian social media fans just got a new toy courtesy of Red Bull energy drink. The new Beat Suite application not only analyzes your mood, but provides an accompanying soundtrack for your tweet. The Red Bull Beat Suite project is an online... (more)
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Posted 2 days ago
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Strongbow Turns to Pear Cider
Drink Brands ― Pear cider is the way to go, so say the big manufacturers, and following a range of brands which have opted to brew a pear flavoured cider, Strongbow has announced it will also be bringing out a version of the popular drink. It is thought that with... (more)
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Posted 2 days ago
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Lambrini Launch Massive Mascara Giveaway
Drink Brands ― Lamrbini has announced a huge promotion which will feature on special neck collars on its 1.5 litre original flavour bottles. In a deal with the Collection cosmetics company, 500 mascaras will be given away per day on a first come first served basis... (more)
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Posted 2 days ago
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Malibu Go for Big Summer Push
Drink Brands ― It’s Summer and time for the taste of paradise, and Malibu know it. That is why they have teamed with Zone to continue the ‘Malibutique’ concept with a Facebook-integrated promotion aimed purely at women. Partnering with a range of... (more)
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Posted 2 days ago
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New Sharp’s Brewery Connoisseurs Range
Drink Brands ― Sharp’s Brewery has announced it will be releasing three new Ales, called its ‘Connoisseurs Choice’ range. The new drinks have all been selected to complement food, further increasing the chances that ale can be enjoyed during meal... (more)
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Posted 2 days ago
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Guinness Gets Innovative with QR Code Glass
Drink Brands ― A brand new innovation launched by Guinness and created by BBDO NY has seen the QR code used in another novel way – it is invisible until a pint of Guinness is poured into it. Fast becoming the norm amongst cutting-edge brands, especially those... (more)
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Posted 4 days ago
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Coke Zero Starts the Battle With Free Online Game
Drink Brands ― Coke Zero has launched an online game in conjunction with its sponsorship to the new Battleship movie. This is the latest in a series of initiatives which has seen Coke Zero re-brand cans, in addition to featuring the film in its latest US trailers.... (more)
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Posted 4 days ago
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Mid Calorie Sprite and Fanta Select Drinks to be Trialled
Drink Brands ― Coca-Cola has announced it will pilot a new range of mid-calorie soft drinks later this year, following a recent trend in the soft drinks industry to reduce sugar and provide a healthier beverage without compromising on sweetness and flavour. The new... (more)
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Posted 4 days ago
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Coca-Cola in Search of Euro 2012 Superfan
Drink Brands ― Coca-Cola UK has kicked off its Euro 2012 promotions by reaching out to Superfans in a promotion that is tied in with the Coke Zone website. Entitled, ‘Let’s Get Crazy,’ the advert encourages fans to “Unleash their inner super fan... (more)
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Posted 4 days ago
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McDonald’s Release New Fruitizz Soft Drink
Drink Brands ― McDonald’s has launched its own 60% juice soft drinks which the brand is calling ‘Fruitizz’ in a move that McDonald’s is saying will help parents get one of their five recommended fruits and vegetables a day. Launched earlier... (more)
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Posted 4 days ago
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First UK Campaign for Green Mark Vodka
Drink Brands ― Russia’s Number 1 vodka brand, Green Mark vodka, is set to invest in a £2million campaign across the UK with its ‘Toast of Russia’ series of advertisements. This is the first time the brand has advertised within the UK, despite the... (more)
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Posted 4 days ago
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Stones Ginger Wine Given Union Jack Label
Drink Brands ― If you haven’t noticed, it’s a Jubilee year in the UK. Not only that, London will also be welcoming the Olympic games and there’s a big football tournament right on the horizon. For Brits, this means a lot of celebrating – and... (more)
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Posted 4 days ago
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DeVitos Limoncello Coming to the UK
Drink Brands ― Few drinks represent Italy like Limoncello, the after-dinner liqueur commonly served in southern Italy and soon you will be able to buy a new, celebrity-endorsed brand following the news that Danny DeVito’s Limoncello will soon be available in... (more)
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Posted 5 days ago
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