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Next Gen Market Research

 Tom H C Anderson ― http://www.tomhcanderson.com

Anderson Analytics CEO, Tom H. C. Anderson blogs about market research, text analytics and 'Next Gen' market research.
Extended Bio: http://www.tomhcanderson.com/about/

Avg. Rating: 4.0 out of 5.0 ∙ 1 Reviews ∙ 7 Followers

Listed: Jan 3, 2011

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The Social Media Monitoring Bubble

Next Gen Market Research ― Twitter Data and War Games ∙ It seems everywhere you turn there’s talk of Big Data especially unstructured Big Data. Most of the time what they’re really talking about though is “Social Media Monitoring”. It’s ...

Tags: Social Analytics, Social Analytics Summit, Social Media, Social Media Guru, Social Media Marketing, Social Networks

Tom H C Anderson ― 1 week 1 day ago

Text Analytics with Six Sigma

Next Gen Market Research ― Q&A, SAS 2013, and PayPal combines SixSigma with Text Analytcis ∙ Just posting today briefly to mention a few things. First, on Seth Grimes’ new blog, Breakthrough Analysis, he recently asked me a couple of questions about...

Tags: Odin Text, OdinText, Sentiment, Sentiment Analysis, Sentiment Analysis Symposium, Six Sigma

Tom H C Anderson ― 1 week 1 day ago

NGMR Oldest and Most Active Analytics Group

Next Gen Market Research ― Next Gen Market Research Oldest and Most Active Online Networking Group for Analytics Professionals ∙ Gregory Piatetsky-Shapiro, Editor of KDnuggets just conducted an analysis of all the top Analytics, Big Data, Data Mining, and Data ...

Tags: Analytics, Big Data, Gregory Piatetsky-Shapiro, Influence, KDNuggets, Linkedin

Tom H C Anderson ― 4 weeks 2 days ago

Big Data 100 - My Data is Bigger Than Yours!

Next Gen Market Research ― Do You Have a Data Size Complex? – Don’t! ∙ This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an...

Tags: Award, Big Data, Market Research, Mid Data, Sentiment Analysis, Text Analysis

Tom H C Anderson ― 5 weeks 1 day ago

Is Social Media Worthy of Text Analysis?

Next Gen Market Research ― Coke Says No Boost from Social Buzz – Should You Care? ∙ Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”. ∙ No Kidding – this shouldn’t...

Tags: Market Research, Odin Text, OdinText, Predictive Analytics, Sentiment, Sentiment Analysis

Tom H C Anderson ― 6 weeks 1 day ago

We Can’t Even Agree on Math Anymore

Next Gen Market Research ― Are there multiple answers to every question? ∙ There are several simple ‘order of operations’ problems (memes) circulating on Facebook currently. This past weekend I saw this one “6-1×0+2÷2=?”. Over ...

Tags: Linkedin, Marketing Research, NGMR, Qualitative, Quantitative, Social Analytics

Tom H C Anderson ― 6 weeks 2 days ago

Future Directions for Text Analytics

Next Gen Market Research ― Text Analytics World Q&A ∙ Those of you also interested in Text Analytics may want to check out this Q&A just posted by Tom Reamy of Text Analytics World. Tom asked me and Jeremy Bentley, CEO of SmartLogic, 5 questions about the ...

Tags: Anderson Analytics, Conferences, Odin Text, OdinText, Predictive Analytics, Text Analytics

Tom H C Anderson ― 6 weeks 6 days ago

Ginny Valentine Awards

Next Gen Market Research ― Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many...

Tags: Advertising Research Foundation, Anderson Analytics, Award, Conferences, Market Research, Marketing Research

Tom H C Anderson ― 8 weeks 1 day ago

The Best Free Software

Next Gen Market Research ― And what it says about our profession ∙ There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for...

Tags: Analytics, Big Data, Data Visualization, Market Research, Marketing Research, Odin Text

Tom H C Anderson ― 9 weeks 1 day ago

OdinText Named Key Challenger to IBM and SAS in Text Analytics Space

Next Gen Market Research ― Anderson Analytics’ New Text Analytics Platform OdinText Positioned to Challenge Status Quo ∙ [Re-posted from OdinText.com Blog] ∙ Anderson Analytics’ OdinText was named as a key challenger to competitors IBM, SAS,...

Tags: Odin Text, OdinText, Sentiment Analysis, Sentiment Analysis Symposium, Text Analytics, Text Analytics News

Tom H C Anderson ― 9 weeks 2 days ago

Forget Big Data, Think Mid Data

Next Gen Market Research ― After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely ...

Tags: Anderson Analytics, Big Data, Datamining, Market Research, Marketing Research, Mid Data

Tom H C Anderson ― 10 weeks 6 days ago

Text Analytics at the AMA Science Fair

Next Gen Market Research ― Big Data Experts on Hand for Q&A ∙ A bit last minute I know, but wanted to let Next Gen researchers out on the West Coast know about the American Marketing Association’s event next week in San Diego. It’s called Analytics ...

Tags: Anderson Analytics, Conferences, Datamining, Odin Text, OdinText, Sentiment Analysis

Tom H C Anderson ― 12 weeks ago

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