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Pat McArdle's Marketing Blog

 Pat McArdle ― http://www.mcardle.ie

Blog about marketing with particular emphasis on professional services marketing and food marketing.

Avg. Rating: 4.5 out of 5.0 ∙ 1 Reviews ∙ 2 Followers

Listed: Aug 1, 2012

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Retail marketing – Guitar store promotion

Pat McArdle's Marketing Blog ― This storefront image caught my eye and I thought I’d share it. It’s not the kind of thing I usually include on this blog which is normally about the more strategic elements of marketing but it tickled me a little today. Maybe it’s the failed...

Tags: Marketing, Promotion, Retail Marketing, Uncategorized

Pat McArdle ― 26 weeks ago

Twenty nine advertising insights that can be applied to almost any business

Pat McArdle's Marketing Blog ―  29 insights from an advertising genius. Lee Clow is the Chairman and Global Director of TBWAWorldwide, and he used to be its Chief Creative Officer. He’s a hugely original thinker and a legend in advertising. Among his best known campaigns ...

Tags: Accountant Marketing, Legal Marketing, Marketing, Marketing For Accountants, Marketing For Solicitors

Pat McArdle ― 42 weeks ago

Curiosity about who viewed your profile could be the making of Google

Pat McArdle's Marketing Blog ― News has leaked that Google Analytics is on its way to Google+ profiles. If the leak is reliable and the rumours are true, this could be an important milestone in the diffusion of Google+ into the mainstream mindset. Everyone is curious about who...

Tags: Marketing, Services Marketing, Social Media, Uncategorized, Accountant Marketing, Law Firm Marketing

Pat McArdle ― 42 weeks ago

Creation of brand and identity for Oriel Food Group

Pat McArdle's Marketing Blog ― McArdle Associates has created a new brand and identity for the Oriel Food Group, a collection of fine food producers loosely based in the ancient Irish region of Oriel. The members of the group produce the finest quality cheeses, sauces, organic...

Tags: Food Marketing, Irish Food, Marketing, Uncategorized, Artisan Food Producers, Oriel Food Group

Pat McArdle ― 42 weeks ago

Email newsletter or paper newsletter?

Pat McArdle's Marketing Blog ― Which works best for solicitors and accountants? Every solicitor and every accountant should have a client newsletter. It’s a no-brainer. I’ve been working with professional service firms since 1990 (that’s 22 years, I was still ...

Tags: Accountant Marketing, Email Newsletters, Legal Marketing, Marketing, Marketing For Accountants, Marketing For Solicitors

Pat McArdle ― 42 weeks ago

Are you still advertising in the Golden Pages?

Pat McArdle's Marketing Blog ― The Golden Pages and the Eircom phone book arrived at my house this morning. They went straight from the front door to the recycling bin without a second glance. This year, I didn’t even bother flicking through it to see who was still...

Tags: Accountant Marketing, Legal Marketing, Marketing, Marketing For Accountants, Marketing For Solicitors, Services Marketing

Pat McArdle ― 42 weeks ago

Why marketing really matters. Lessons from Joshua Bell

Pat McArdle's Marketing Blog ― The first thing is that it's not enough to be good at what you do. Even being exceptional at your work is not enough. You need to frame your service offering in a context that allows your customers to see its quality. The second thing is that ...

Tags: Accountant Marketing, Legal Marketing, Marketing, Marketing For Accountants, Marketing For Solicitors, Uncategorized

Pat McArdle ― 42 weeks ago

How to START marketing

Pat McArdle's Marketing Blog ― For many professionals, the single most difficult part of starting to market their business is the very act of getting started. So many professionals would rather do virtually anything else than sit down and think about how they are going to ...

Tags: Accountant Marketing, Legal Marketing, Marketing, Marketing For Accountants, Marketing For Solicitors, Uncategorized

Pat McArdle ― 42 weeks ago

Marketing. Are law firms getting the message?

Pat McArdle's Marketing Blog ― Considering that it is now around 7.45pm on a Wednesday evening, if I phoned your office right now, would I get any answer whatsoever, mechanical or human?" Fewer than 50% of the hands were raised.

Tags: Accountant Marketing, Legal Marketing, Marketing, Services Marketing, Law Firm Marketing, Marketing For Solicitors

Pat McArdle ― 42 weeks ago

VAT reduction today means client newsletters are better value than ever for solicitors and accountants

Pat McArdle's Marketing Blog ― VAT changes reduces the cost of client newsletters Our client newsletters for solicitors and accountants have just become cheaper as a result of the VAT reduction in the Irish Government’s jobs initiative. At midnight today, 1 July 2011, the...

Tags: Accountant Marketing, Email Newsletters, Legal Marketing, Marketing, Marketing For Accountants, Marketing For Solicitors

Pat McArdle ― 42 weeks ago

Happy Birthday McArdle Associates. 14 Years old today

Pat McArdle's Marketing Blog ― I was preparing a presentation to the Co Louth Solicitors Bar Association one evening last week, and as I was dating my slides and preparing to tell the audience how long I had been in business, it occurred to me that McArdle Associates’...

Tags: Legal Marketing, Marketing, Marketing For Accountants, Marketing For Solicitors, Services Marketing

Pat McArdle ― 42 weeks ago

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