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Paul Shapiro's Social Media & Technology Blog

 Paul Shapiro ― http://blog.paulnshapiro.com

Covering the hot topics concerning social media, technology, marketing and beyond.

Avg. Rating: 4.7 out of 5.0 ∙ 3 Reviews ∙ 1 Followers

Listed: Nov 21, 2012

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Google Interactive Posts Plugin for WordPress

Google Interactive Posts Plugin for WordPress

Paul Shapiro's Social Media & Technology Blog ― This Google+ Interactive Posts Plugin offers the opportunity to easily create interactive posts from within the WordPress “Posts” admin page, better enabling engagement for the content you push through the Google+ social platform. How ...

Tags: Social Media, Wordpress, Google, Google Plus, Plugin, Programming

Paul Shapiro ― 2 weeks 2 days ago

Natural Anchor Text From Infographic Embed Codes

Natural Anchor Text From Infographic Embed Codes

Paul Shapiro's Social Media & Technology Blog ― Send to KindleState of Infographics and SEO? skip the fluff, jump to the meat & potatoes (the JavaScript) Infographics are an excellent part of a well-diversified content marketing arsenal, and although it should not be the sole reason for ...

Tags: Search Engine Optimization, Google, Infographics, Linkbuilding, Programming, Search

Paul Shapiro ― 4 weeks 2 days ago

Stand Out With Twitter’s New Line Break Feature

Stand Out With Twitter’s New Line Break Feature

Paul Shapiro's Social Media & Technology Blog ― Send to KindleTwitter recently introduced the ability to use line breaks in tweets, viewable in both the mobile app and web interface, but not supported when embedded in a website. Each line break in a tweet constitutes one of the 140-characters, ...

Tags: Social Media, Marketing, Social Media, Twitter

Paul Shapiro ― 6 weeks 3 days ago

Best Tumblr Blogs to Follow and Enjoy

Best Tumblr Blogs to Follow and Enjoy

Paul Shapiro's Social Media & Technology Blog ― Send to KindleTumblr is a unique blogging platform (and social network) that is ideal for short-form content. The blogging platform makes it easy to contribute visual content like photos or videos as well as other types of media such as quotes, ...

Tags: Social Media, Humor, Internet, Social Media, Tumblr

Paul Shapiro ― 6 weeks 3 days ago

Email Marketing Disaster: Boloco Burritos in a PR Storm

Email Marketing Disaster: Boloco Burritos in a PR Storm

Paul Shapiro's Social Media & Technology Blog ― Boloco, a Boston-based burrito chain, recently received some negative attention from their weather-based email marketing campaigns. Boloco utilized their subscriber base to alert customers that the store was open during recent 2012-2013 storms....

Tags: Email, Public Relations

Paul Shapiro ― 13 weeks ago

Power Outage at Super Bowl XLVII: Brands Respond

Paul Shapiro's Social Media & Technology Blog ― SuperBowl 47 was put on hold by a 34 minute power outage in the Mercedes-Benz Superdome in New Orleans, leaving the football game in the dark. Brands reacted quickly over Twitter as fans flocked to the social network for entertainment …...

Tags: Social Media

Paul Shapiro ― 14 weeks ago

Are You Biased? Research Says Blog Comments & Search Engines Alter Perception

Paul Shapiro's Social Media & Technology Blog ― According to an article published in the journal Science entitled “Science, New Media, and the Public” by University of Wisconsin-Madison researchers Dominique Brossard and Dietram A. Scheufele, blog comments and the autocomplete suggestions ...

Tags: Blogging, Internet, Psychology

Paul Shapiro ― 16 weeks ago

Learn About Social Media ROI From a Debate Between @thebrandbuilder and @danzarrella

Paul Shapiro's Social Media & Technology Blog ― How to Calculate the Value of a Like Over my decade working in web marketing, I’ve spent a ton of time at various marketing conferences, and I’ve read countless books and blo… Share on Facebook Share on Twitter Share on …...

Tags: Social Media

Paul Shapiro ― 24 weeks ago

Top 20 Hilarious Twitter Accounts to Make You LOL

Paul Shapiro's Social Media & Technology Blog ― @NeedADebitCard: Tweeting a picture of your credit or debit card is a bad idea, nevertheless plenty of people seem to be doing it. This account ReTweets people who post such pictures as a means of teaching those less-than-intelligent purveyors of...

Tags: Uncategorized, Twitter

Paul Shapiro ― 25 weeks ago

Bing It On! Data Says Google Wins the Bing Search Challenge

Paul Shapiro's Social Media & Technology Blog ― What is Bing It On? Bing It On is a valiant marketing effort by Microsoft search engine Bing. The campaign claims that People Chose Bing Web Search Results Over Google Nearly 2 to 1 in Blind Comparison Tests and is … Continue reading →

Tags: Internet, Marketing, Social Media

Paul Shapiro ― 25 weeks ago

Top Ten “Tiny” SEO Tweaks for “Big” Impact

Paul Shapiro's Social Media & Technology Blog ― Search Engine Optimization can be a complicated and time-consuming endeavor. However, there are some small practices that can be implemented that don’t take too much time and that can really help your website gain a competitive edge in its ...

Tags: Internet, Search Engine Optimization

Paul Shapiro ― 25 weeks ago

The Complete Guide to the iPad News Reading Experience: The Battle of the Apps

Paul Shapiro's Social Media & Technology Blog ― Flipboard Flipboard is perhaps the most well-known of the magazine-style news reading apps. It aggregates content primarily from the user’s connected social networks including Twitter, Facebook, Google+, and LinkedIn. It also displays ...

Tags: Mobile Apps

Paul Shapiro ― 25 weeks ago

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