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School Communications 2.0
Advice and news about using social media as a communications tool in education and the non-profit sector.
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Using Issuu to Animate Your Publications
School Communications 2.0 ― TweetJust wrote this piece for the National School Public Relations Association blog, and wanted to share it here: My staff at Southern Westchester BOCES and I discovered Issuu several years ago, and we have been using this tool for the districts we... (more)
SchoolCommunications ―
Posted on Apr 7th, 2012
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5
Be Aware of Facebook’s Rules in Creating Your Cover Photos
School Communications 2.0 ― TweetHyperarts.com has a fascinating post on the correct and incorrect ways to create those tempting (and possibly gorgeous) cover photos for the new Facebook timelines. Personally, I love my son’s choice (a simple photo he took of a book and... (more)
SchoolCommunications ―
Posted on Mar 28th, 2012
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15
How Schools Are Effecitvely Using YouTube
School Communications 2.0 ― Tweet I was happy to write this piece for the National School Public Relations Association’s “Trend Tracker” column: We all know that YouTube has been used by high school students to clandestinely videotape a fight in the... (more)
SchoolCommunications ―
Posted on Jan 10th, 2012
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15
Social Media and the PTA
School Communications 2.0 ― TweetJust like educators and school public relations folks, Parent Teacher Associations around the country are currently struggling with administering social media sites, especially Facebook fan pages. Cognizant of the need to reach out to members,... (more)
SchoolCommunications ―
Posted on Nov 15th, 2011
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25
New York State School Boards 2011
School Communications 2.0 ― Tweet Just arrived in shuffle-off-to-Buffalo, NY, for the annual New York State School Boards convention, which was held for the past few years in Manhattan. Alas! But after seven rainy hours on the road with my PR pal Stephanie, we have arrived. I&... (more)
SchoolCommunications ―
Posted on Oct 27th, 2011
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34
A First Look at Facebook Timeline
School Communications 2.0 ― TweetIf you’re anything like geeky moi, you’re probably itching to see how the new Facebook Timeline will look and you’re not willing to wait until Thursday, Sept. 29, to find out. Never fear: Mashable has a very good slide show... (more)
SchoolCommunications ―
Posted on Sep 23rd, 2011
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38
Sigh of Relief…
School Communications 2.0 ― Tweet I’m thrilled that my session on social media at the National School PR Association’s annual conference was not only so well-attended, but well-received. If you’re anything like me, you dread the evaluations when they come in.... (more)
SchoolCommunications ―
Posted on Sep 21st, 2011
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42
How Social Media Has Transformed the Educational Landscape
School Communications 2.0 ― Tweet Once again, I presented on social media at the National School Public Relations Association annual conference, this one held in funky San Antonio, Texas, in early July. What fun that city was! My audience this year was packed with school PR... (more)
SchoolCommunications ―
Posted on Jul 27th, 2011
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34
Calendar Sanity
School Communications 2.0 ― TweetI’ve barely survived some pretty hairy school calendar planning sessions in my client districts, and have nearly lost my sanity sorting through hundreds of pieces of paper (including handwritten notes) containing competing events and dates... (more)
SchoolCommunications ―
Posted on Jul 27th, 2011
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55
Sidewalk Chalk and Other Cool Ideas
School Communications 2.0 ― TweetAt the National School Public Relations Association conference, held July 10-13 in lovely San Antonio, Texas, I attended umpteen professional development seminars, most focusing on — yes, you guessed it — social media. One of the... (more)
SchoolCommunications ―
Posted on Jul 27th, 2011
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42
Get Back on That Bus!
School Communications 2.0 ― Tweet I generally hate news like this, because some public school district officials have to be pushed — kicking and screaming — into using public relations tools like Facebook, Twitter and YouTube. Nevertheless, this story just goes to... (more)
SchoolCommunications ―
Posted on Apr 3rd, 2011
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40
Presenting to Non-Profits
School Communications 2.0 ― Tweet I recently attended a breakfast meeting called the Executive Roundtable for Non-Profits in Westchester County, a small group of professionals representing such non-profits here as the American Red Cross, the Greyston Foundation, several... (more)
SchoolCommunications ―
Posted on Apr 3rd, 2011
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51
New Location, Same Blog
School Communications 2.0 ― TweetWelcome to my new location and look. If you’ve visited my old blog, nice to see you here. If you’re new to School Communications 2.0, nice to meet you. I’ll be posting here soon. (more)
SchoolCommunications ―
Posted on Apr 3rd, 2011
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24
A Changing Attitude Toward Social Media
School Communications 2.0 ― TweetI presented this week at the Spring Conference of the New York School Public Relations Association in Albany, NY, and got a warm reception from members gathered at the Holiday Inn in Albany. We were also treated to presentations by Jim... (more)
SchoolCommunications ―
Posted on Apr 3rd, 2011
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29
An Honor from NSPRA…
School Communications 2.0 ― TweetIt’s such an honor when you’re recognized for your work, and the National School Public Relations Association made my day recently, naming me one of four Frontrunners representing their organization. Their national newsletter was... (more)
SchoolCommunications ―
Posted on Apr 3rd, 2011
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