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TekMarketing
A blog about trends in software, social media, social business, and hi-tech marketing. I also cover more technical topics relating to enterprise...
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Facebook Subscriptions, Follow without Frienship
TekMarketing ― In my last post, Google+ Circles vs. Facebook Lists, as well as other related posts, I discussed the concept of friends and lists in Facebook and contrasted it to Google+ circles as well as following in Twitter. Facebook introduced subscriptions in... (more)
Farshid Ketabchi ―
Posted on Mar 7th, 2012
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14
On Gartner BPM Summit
TekMarketing ― I have been doing business process management (BPM) or related work since 1997 starting with Savvion (now part of Progress Software) in various capacities. In the early days when even the term BPM wasn’t yet coined, there were a handful of... (more)
Farshid Ketabchi ―
Posted on Nov 27th, 2011
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55
Google+ Circles vs. Facebook Lists
TekMarketing ― Background Back in 2009, in “The etiquette and math of follow in Twitter“, I wrote about the differences between followers and followings in Twitter vs. friends in Facebook. In short, the difference is that friendship in Facebook is a 2... (more)
Farshid Ketabchi ―
Posted on Nov 10th, 2011
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8
Should you be able to edit your statuses, shares & tweets?
TekMarketing ― Should you be able to edit your posts, shares, statuses and comments on social networks such as Twitter, Facebook and Google+? Some sites such as Twitter and Facebook don’t allow [...] (more)
Farshid Ketabchi ―
Posted on Sep 5th, 2011
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24
Product marketing as an integrated business process
TekMarketing ― In a prior post, “The role of high-tech marketing in business“, I discussed various marketing functions that are typically used in a high-tech business. In this post, I explore product marketing as a multi-stage business process to show... (more)
Farshid Ketabchi ―
Posted on Apr 23rd, 2011
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102
An introductory note on BPM
TekMarketing ― Business Process Management (BPM) for some time now has been established as an important business management practice and discipline. Complemented with BPM software, often referred to as a BPM Suite (or BPMS), a category of enterprise software, BPM... (more)
Farshid Ketabchi ―
Posted on Jan 14th, 2011
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109
The role of high-tech marketing in business – Part I
TekMarketing ― In this post and a follow up piece I am going to discuss marketing discipline, particularly the high-tech marketing that is practiced in large organizations. Here in part I, I briefly cover various types of marketing such as strategic marketing and... (more)
Farshid Ketabchi ―
Posted on Dec 23rd, 2010
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9
Status Updates in Social Media
TekMarketing ― How many statuses do you have and how many of them do you actively maintain? How do you manage them? How frequently do you update them? What is the nature of your updates? Do you cross-post or syndicate any of your updates on other social sites? In... (more)
Farshid Ketabchi ―
Posted on Dec 12th, 2010
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89
Oracle Ambitions and Plans
TekMarketing ― Oracle with the 2009 revenue of $26.8 billion, market cap of about $135 billion, and a future revenue goal of $100 billion, has been a powerhouse in software for some time. Many in the IT world – both vendors and customers – fear Oracle. From a... (more)
Farshid Ketabchi ―
Posted on Nov 1st, 2010
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96
Social networking till death do us apart…and then some
TekMarketing ― By Philippe de Champaigne, 1602-1674, via Wikipedia In memory of Sanam Kordestani, a friend who passed away Feb. 2010 at the age of 38. She was a friend to many and a natural networker, way before “social networking” had become... (more)
Farshid Ketabchi ―
Posted on May 13th, 2010
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52
Digital Footprint and Virtual Social Influence
TekMarketing ― Image via Wikipedia I’ve been thinking about my presence on the internet from the early days, from my time at Argonne National Labs near Chicago in 1988-1989 and from my graduate school days at the University of Minnesota in Minneapolis in 1989... (more)
Farshid Ketabchi ―
Posted on Mar 1st, 2010
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23
Leveraging Social Media in Your Business
TekMarketing ― In my last post I explained that before you embark on using social media for your business, you need to first determine your objectives and define your strategy. And this strategic planning does not and probably should not involve any specific... (more)
Farshid Ketabchi ―
Posted on Feb 22nd, 2010
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81
Using Social Media in Your Business: Strategic or Tactical?
TekMarketing ― A while ago I read a blog post from a marketing executive who wrote that he had prohibited the use of certain words in his strategy and planning meetings. Among those words there where many popular social networking and media words such as Twitter,... (more)
Farshid Ketabchi ―
Posted on Feb 8th, 2010
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39
How do I tweet? Let me count the ways …
TekMarketing ― ...there is a proliferation of Twitter clients from providers other than Twitter itself...And if you don't like any of these options and can program, you can always write your own Twitter client using the Twitter APIs. (more)
Farshid Ketabchi ―
Posted on Jan 16th, 2010
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55
Enabling social bookmarking and link sharing for your web content
TekMarketing ― In a previous post “Shall we bookmark?” I discussed social bookmarking and covered several of the social bookmarking sites such as Delicious, Reddit, Digg and StumbleUpon. In this post I briefly describe how you can easily add social... (more)
Farshid Ketabchi ―
Posted on Oct 14th, 2009
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