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The Social Tailor

An opinionated fashion and marketing blog attached to an online marketing agency.
2

Fashion show trend, keep the journo’s out?!

The Social Tailor ― The hotest ticket in town for the fashion journalist and blogger is typically the fashion show, with hopefully an indepth interview before or after the show with the designer. That ticket just got hotter. Last season Tom Ford, said Buyers and friends... (more)
 The Social Tailor ― Posted 4 days ago
2

The Met Ball 2012

The Social Tailor ― So what did you all make of those glorious dresses – did you see them? Did you have a favourite? As an actress I really enjoy Gwyneth Paltrow’s performances her fashion choices I struggle with (remember this?)- a stunning girl with... (more)
 The Social Tailor ― Posted 17 days ago
3

Burberry World in 2012

The Social Tailor ― Christopher Bailey designed a custom cylindrical space that brought to life the Burberry worlds of British Heritage, Fashion and Weather to celebrate the opening of the Burberry Taiwan flagship store at Taipei 101. Combining an eight part 360 degree... (more)
 The Social Tailor ― Posted 28 days ago
3

Social Media Week Fashion Walk, Glasgow

The Social Tailor ― Now that we know Social Media Week has again chosen Glasgow for the September 2012 event (page link) do you think there might be a place for a Fashion Walk – or is that too risky (weather wise) for the end of September? (more)
 The Social Tailor ― Posted on Apr 20th, 2012
5

Tom Ford opens his first “Outlet” store in a Shopping Mall

The Social Tailor ― Tom Ford has a rather unique perspective and approach to fashion and has become exceedingly successful (most times) by making sure everything is done his way. But here we have a well trodden path; an hour and a half north of New York; Ford has chosen... (more)
 The Social Tailor ― Posted on Apr 12th, 2012
4

Damien Hirst – here to bore us all to death?

The Social Tailor ― The recent review of the Damien Hirst exhibit at the TATE Modern by the Telegraph both enlightens and raises many questions… It asks me the question where do I find my creativity; where do you find yours? Or are you only interested in hiding,... (more)
 The Social Tailor ― Posted on Apr 4th, 2012
3

London 2012 UK Olympic Kit – it’s blue

The Social Tailor ― Should we assume that Stella McCartney’s brief was to make the kit predominantly blue because so much of the team will be Scottish? Cyclists Chris Hoy and Victoria Pendleton, tennis player Andy Murray and heptathlete Jessica Ennis, all wearing... (more)
 The Social Tailor ― Posted on Mar 22nd, 2012
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It’s official The Social Tailor is a Kooples fan

The Social Tailor ― Maybe this should be multiple pins to “My Style” on Pinterest… I’ve been writing about The Kooples on The Social Tailor since May last year, in October we got word that they’re actually opening a store in Edinburgh.... (more)
 The Social Tailor ― Posted on Mar 18th, 2012
4

Talor Gilchrist for Patrizia Wood Photography

The Social Tailor ― This post is personal… my daughter was asked by a college friend to model for her makeup submission which can be viewed in it’s entirety on Patrizia Wood’s Facebook page. Talor’s friend Jade Fullerton is doing an HND makeup... (more)
 The Social Tailor ― Posted on Mar 16th, 2012
10

Facebook Timeline Measurements

The Social Tailor ― You will also need icons for your navigation buttons – the ones that were your landing pages can now be turned into descriptors – very handy. As for the loss of your landing pages – we can have a lot of fun posting an image at the... (more)
 The Social Tailor ― Posted on Mar 7th, 2012
7

Multrees Walk – left in the dark?

The Social Tailor ― All to often I see Twitter accounts that are purely used as another means to force a sales message and believe it or not I don’t object, as long as there is an attempt to tell the consumer that’s the entire purpose of the channel –... (more)
 The Social Tailor ― Posted on Mar 7th, 2012
9

Sergio Rossi does Shoe Porn

The Social Tailor ― On whose planet does Sergio Rossi think he appeals to? Girls, does this immediately make you think: “OMG where in my town can I buy these?” (more)
 The Social Tailor ― Posted on Feb 26th, 2012
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The Claire’s Accessories and Urban Outfitters Jewellery Dilemma

The Social Tailor ― You may recall a few months ago the story broke of Stevie Koerner of “I Make Shiny Things” who became annoyed at Urban Outfitters for “ripping off my design”. She had discovered that her trademark necklaces were being mimicked... (more)
 The Social Tailor ― Posted on Feb 25th, 2012
5

Did you get an Invitation to Stella McCartney’s London Show?

The Social Tailor ― No – me neither. Stella McCartney knows how to throw a party! Stella hasn’t shown at #LFW for 16 years (always Paris) and now chosen to design outfits for Team GB for the Olympics it made sense to introduce her Fall 2012 Evening wear on... (more)
 The Social Tailor ― Posted on Feb 20th, 2012
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Actress Laura Haddock by Rankin

The Social Tailor ― I am constantly amazed by the work of Photographer and Film maker Rankin – the clean lines, the imagination, the detail, the subject matter the LA Gallery and now Hunger TV – all designed to draw you in and create an emotional response.... (more)
 The Social Tailor ― Posted on Feb 8th, 2012