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tim youngman the market(ing) gardener

Timyoungman
A marketing professional, vegetable gardener, cook, football player, father and orator with an equal passion for great marketing campaigns, all...
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2

Things to consider when using Facebook and Twitter to build your business brand

tim youngman the market(ing) gardener ― Following the recent coverage about the dangers of social media I wanted to write this column about its use in business. Say ‘social media’ and most people also only think of the two behemoths; Facebook and Twitter. This is a shame, as it... (more)
 Timyoungman ― Posted 5 days ago
6

Data is not just for geeks......seriously

tim youngman the market(ing) gardener ― Hello dear readers. You may have noticed that I have recently been missing from the esteemed pages of the Eastern Daily Press. It is because for the last three months I have been ensconced in the editorial departments looking at the web versions... (more)
 Timyoungman ― Posted on Apr 23rd, 2012
2

Winter Hibernation

tim youngman the market(ing) gardener ― Hello anyone reading this. If you are wondering why there have not been any posts since November it is because I have been busy on secondment to one of Archant newspaper divisions looking at improving the websites, how we get news online and the... (more)
 Timyoungman ― Posted on Feb 24th, 2012
5

Lack of marketing budget? Time to think smarter

tim youngman the market(ing) gardener ― Many of you may have seen the recent furore about the number of ad breaks in the X Factor and the current series of Downtown Abbey. Many have complained how the sheer volume of ad breaks and sponsorship slots was ruining their enjoyment of the... (more)
 Timyoungman ― Posted on Nov 4th, 2011
6

The business of gaming

tim youngman the market(ing) gardener ― In a week when we move into autumn along with the cheery message that there is a 1 in 6 chance of a double dip recession one media moves into its biggest profit generating season. You might be forgiven if you think that the most profitable media... (more)
 Timyoungman ― Posted on Oct 10th, 2011
3

Cheese, cigarettes and brand architecture

tim youngman the market(ing) gardener ― Question, what has Philadelphia Cheese and Marlboro Lights got in common. Answer, well you need to read on and I will explain later. Some stories, unlike this column, do not need a hook to keep readers interested and some stick around for longer... (more)
 Timyoungman ― Posted on Aug 18th, 2011
3

Copywriting for sales materials - less is often more

tim youngman the market(ing) gardener ― In the last month I have been at both the Suffolk County Show and the Norfolk Show. Of course Archant Towers are heavily involved supporting our local county shows but we are of course at them as well selling lots of newspapers. This year we also had... (more)
 Timyoungman ― Posted on Jul 11th, 2011
5

Social Media and its key role in moden news delivery

tim youngman the market(ing) gardener ― There were two worldwide major media events since my last column that you cannot have failed to have seen. The first was the royal wedding and the second, the death of Osama Bin Laden. Both were fascinating stories for very different reasons and both... (more)
 Timyoungman ― Posted on May 9th, 2011
12

2D barcodes - more than just a funny blob

tim youngman the market(ing) gardener ― Some of you may have noticed strange small squares made up of black and white shapes appearing on adverts and posters and even shop windows. This is not some new form of graffiti but in fact they are 2D barcodes. If you have not noticed them before... (more)
 Timyoungman ― Posted on Apr 7th, 2011
15

Boom or Bust - Dotcom Valuations Soaring Again

tim youngman the market(ing) gardener ― For my sins I have been working in and around the web since before the days of boo.com and Lastminute started. I once worked for an Internet Service Provider, long since swallowed up and re-branded, and got excited about valuations of the business... (more)
 Timyoungman ― Posted on Mar 16th, 2011
8

Should brands provoke emotion and why desire is the strongest

tim youngman the market(ing) gardener ― One of my lecturers at university, way way back, was one of the team responsible for the infamous Club 18-30’s marketing campaigns. He spent many hours drilling into his students that true brands must evoke some form of emotion in people. If there... (more)
 Timyoungman ― Posted on Feb 15th, 2011
4

Happy New Year - Advertising Predictions for 2011

tim youngman the market(ing) gardener ― This New Year, branded “the year of austerity”, will no doubt be hard for many but will also come with highlights for others. You might think that the world of advertising will be hit from reducing budgets and a general belt tightening. However... (more)
 Timyoungman ― Posted on Jan 18th, 2011
5

To review or not to review that is the question

tim youngman the market(ing) gardener ― There are many ways to tell when an issue or topic has gone mainstream. You could look at press clippings or even Google it and see the number pages. If it’s very current you could even just see how many people are discussing it on Twitter. However... (more)
 Timyoungman ― Posted on Dec 6th, 2010
5

Gap and its logo 360 turnaround

tim youngman the market(ing) gardener ― This month saw one of the more embarrassing about turns in the last year and I am not talking about RooneyGate. No this comes from that well know purveyor of clothing Gap. Gap actually started in 1969 in San Francisco and since then has grown to its... (more)
 Timyoungman ― Posted on Oct 26th, 2010
7

Tablet Wars - iPad vs the Playbook

tim youngman the market(ing) gardener ― The problem with brand new shiny toys is that after a short while they are not so new and not so shiny. This is pre-built into all of us when as children we realise that our new toys from birthday or Christmas within a couple of weeks are not so new... (more)
 Timyoungman ― Posted on Oct 1st, 2010

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