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Young Adult

 Laxmi ― http://www.laxmihariharan.com

About why the west is the new east is the west, my kindle chronicles and being perpetually nineteen

Avg. Rating: 5.0 out of 5.0 ∙ 1 Reviews ∙ 2 Followers

Listed: May 24, 2012

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What's your red thread?

Young Adult ― Every campaign which is successful is faithful to its red thread. ∙ This is the life blood which runs through its veins. The spinal chord on which the different stages of development hang off. A tentpole to the umbrella of its creativity ...

Tags: Writing

Laxmi ― 5 days ago

Can you change the brief for your life-campaign?

Young Adult ― When you want to change the campaign, you need to revise the brief first. ∙ Unless you change the script, you can't change the results. ∙ Yet, it is no simple thing to rebrand and relaunch. A positioning cannot be changed ...

Laxmi ― 1 week 6 days ago

Is there a pattern to this 360 social-media-connected life?

Is there a pattern to this 360 social-media-connected life?

Young Adult ― ∙ Friday night, and I was out with ze husband and a friend who is also a passionate foodie (aka chef for the purposes for this post.) While I had spent most of the evening chained to my work desk —fuelled I might add by the prosecco...

Tags: Social Media

Laxmi ― 2 weeks 4 days ago

It's your choice

It's your choice

Young Adult ― ∙ The life that we have been taught to think of as normal—of doing the job, playing your part in the bigger scheme of things, one of the layers of the hierarchy of the food chain, a clog in the the wheel of the cycle which turns the...

Tags: Real Life

Laxmi ― 3 weeks 5 days ago

Avoiding the USP trap

Avoiding the USP trap

Young Adult ― From who's point of view is the USP formulated anyway? ∙ From the POV of you the marketer, who is compelled to communicate in your preferred style? Of the sales team which is under pressure to meet their targets? Of the corporation which ...

Tags: Branding

Laxmi ― 4 weeks 5 days ago

Can you manage your social networks from the after life?

Young Adult ― A young friend passed away in an accident and to my horror his Facebook profile turned into a virtual memorial of sorts, with people leaving condolences and fond reminiscences; and of course friends liking their comments too. Like the picture of ...

Tags: Startups

Laxmi ― 6 weeks ago

In Search of the True Miss India

Young Adult ― ∙ When I was but a little girl, I remember my father mentioning Reita Faria, the first Miss India who went onto win the Miss World, in 1966. He held her up as a role model for my sister, and me as a true combination of beauty and brains. ...

Laxmi ― 6 weeks 5 days ago

In from the outside

Young Adult ― I realized that I had been looking for something for many years now, since I was five. It's a quest that that many of the people I meet today are on. We are, many of us seeking out a truth to the way of living, a purpose to our lives, it would ...

Tags: Inside

Laxmi ― 8 weeks 4 days ago

What is the future of content marketing?

Young Adult ― ∙ The Westfield shopping centres generated almost £2 billion of sales last year as thousands of Olympic visitors flooded through the new Stratford mall. At the women4technology event organised by Bailey Fisher and Adjust Your Sets, ...

Tags: Branding

Laxmi ― 10 weeks 2 days ago

What's your three second personal brand statement?

What's your three second personal brand statement?

Young Adult ― ∙ What happens when you have a mosaic of interests, a few abiding passions and are multifaceted? Well, you struggle to define what you really are, and answering that perennial ‘what do you do?’ question can be a nightmare.My ...

Tags: Branding

Laxmi ― 13 weeks ago

She does not have a voice?

Young Adult ― So the Duchess Of Cambridge doesn't respond to Hilary Mantel's remarks because she's not allowed to say anything? Huh? ∙ "Of course Kate has opinions," say the Palace spokespeople. "At least, we think she does. She's never expressed any to...

Laxmi ― 13 weeks ago

Has the author's role changed in the digital age?

Has the author's role changed in the digital age?

Young Adult ― I attended the first Writing in a Digital Age conference organised by The Literary Consultancy (TLC) in 2012. I had just come off e-publishing my first novel and was flush with the adrenaline of going Indie. I went because it was the first time I ...

Tags: Authors

Laxmi ― 13 weeks ago

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