being chinese, i find that white skin is preferred in my culture. but this also goes for all asian cultures as a whole. many of the older generations looked down on their own kind who had darker skin color. i think it had to do with class and status. if you had lighter fair skin, it meant that you were beautiful and well off. usually if you had darker skin, it meant that you were from the country side, a farmer, and poor.

i remember going to japan before with my ex-bf, and i was tanned. his grandmother disapproved of me because i had darker skin, but then she lifted up my skirt and saw that my upper thighs were light and she approved of me. basically i was judged on my skin color. kind of weird huh?

almost all of the products in asia have some sort of skin whitening added to it. thats one thing that i hated about shopping in japan/china. but these days, much of this is changing. a lot of the younger generations do like having tans because it looks sexy and is trendy depending on the style that you are trying to emulate. however, i think that white skin is still preferred among asians.

hope some of this helps.

- sarah -
www.xliciousgirl.com