By writing an article of 500-800 words (fewer indicates a
lack of knowledge about your niche - or laziness) you can
demonstrate to those interested in your niche just how
knowledgeable you are. You can persuade them that you know
your stuff and that they are safe in your hands, just as you
are safe in my hands when I write your articles for you.

To do that all you need do is to write a decent article on a
topic related to your article and then submit it to article
directories. So how do you go about writing and submitting
articles? Here's how:

Writing Articles for the Web

Before you even start writing articles for the web, you have
to do some homework. Yep, I know, but stop the groans. If
you love your niche then you will love the homework.
Basically it involves checking out the best keyword to use,
and then checking out what your competition is doing. You
can do that the free way or the not so free way. Me - I
find the free way just fine for my needs.

If you go to your browser - any one will do - and enter
'google keyword external' into the search box, you will find
a link to Google's Adwords keyword tool. You don't need to
be registered with Adwords to use it. Go past the Captcha
code and then enter a broad keyword connected with your
niche, such as 'Golf Shoes' or 'Rollerblades or 'Herbal
Medicines'. Then click to search.

You will find a list of keywords related to your niche. Not
all will relate directly to your take on the niche, for
example for 'golf shoes' you might find 'vintage golf shoes'
(2400 searches/month). However, you will find ideas for
keywords for your article. Choose one (let's say 'vintage
golf shoes') and you can dig deeper and maybe get an even
better keyword. The thing is, this is a free keyword tool
and you can use it to find good keywords for your article:
you might even find an exact title you can use that people
are using in their searches.

Once you have selected a few possible keywords, enter these
into your browse search window and find out what competition
you have. Click on the links and have a look at their sites,
and then right click while on a web page, and choose 'View
Source'. You will then the source code for that page. Check
their Title tag and the various Meta tags and see what they
are doing.

Once you have dissected your competing websites to the
bones, you can do what they do, only better. You can even
copy their source code and use that as the basis of the HTML
for your own website. Change a few elements top make it your
own and you have saved a great deal of time.

That's the beginning of article marketing, and you are not
anywhere near submitting articles and getting your online
advertising campaign off the ground. However it doesn't
take long from here because all you need do is use the
keyword you have found in your title, and write an article
around it. It needn't be perfect but it should contain no
spelling errors, and should also be mainly free of grammar
errors.

Use your keyword in the article - not too much, but maybe
once every 200 words, plus once in the opening and last
paragraph. Then write a good resource, such as "for more
information on vintage golf shoes, visit xxxx where you will
find some great golf shoes that will wow your buddies at the
tee." xxxx of course, being the URL to your website or the
sales page for the products you are promoting.

If you can't write the articles yourself there are plenty
good ghostwriters around that can do it for you at a
reasonable price (me!). Then all you need do is to submit
your article to a selection of article directories and you
are all set for some traffic.

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