As the name suggest, visible on-page factors are SEO technique which are clearly visible on the site to the user or we can say a user can easily view all the things.

The visible on-page factors covered here are the following

Page Title
Page Headings
Page copy
Outbound links
Keywords in URLs and domain name
Overall site topicality

PAGE TITLE
The page title is the string of text, defined by the contents of the < title > element in the < head > section of the HTML document. The title is visible both in the title bar of a browser window, as well as the headline of a search engine result.
It is the one of the most important factor in search engine rankings, as well as a critical call to action that can enhance the click through rate (CTR).
One of the biggest mistakes web developers make is to set the title for all pages on a website to the name generic text. Frequently, this text is the company name and/or a slogan.In this case, at best your pages will be indexed poorly. At worst, the site could receive a penalty if the search engines see the pages as duplicate content. Be sure all dynamic site have unique and relevant titles.
When writing title is also wise to insert some targeted keywords. Keyword stuffed title are not always effective for CTR, though they may rank well.

Read more: http://parasbabbar.in/visible-on-page-factors-advanced-seo