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I follow blogs interestings in different ways: Their subjects correspond to my passions, my reflexions, what I am searching out... I find in them art, beauty,the best ways of living or love. Sometimes I feel a sudden attraction.
It doesn't have to be like my blog, but if I find the posts relevant to some part of my life then there's a chance I'll follow it. It really irks me when people follow me and expect me to follow back for that reason.